There’s a lot of truth in the saying that “first impressions always count. In fact, you have 15 seconds to make a good impression before your visitors make up their minds about what they think about your brand.
Buyers aren’t waiting for your phone call and your sales pitch. They are researching online, trying to find the best product or service provider to solve a problem. That means your website has to act as your first impression – like the receptionist at the front desk, it sets the tone for what people think about interacting with your company. You want that first impression to be positive if you have any hope of turning website visitors into leads and then being able to nurture leads through to sales.
Strong visuals and a clean, organised design lend legitimacy to a website. These elements can also help establish trust in your brand, which is especially important if your website is trying to move a prospect closer towards buying. A user will equate the experience he or she has on your website with the experience they are likely to have with you in person.
Users will make a million different assumptions about your company or brand based solely on the website design. It’s our job to make sure the site sends out the message you want people to receive about your business.
When we assess a website we assess the following elements.
- Logo and branding
- Simple typography that is easy to read
- Defined colour palette
- Easy user interface tools and elements that work in intuitive ways
- Navigation that moves users through the site
- Strong images that showcase your brand
- Concise and targeted copy
- Easy to understand calls-to-action
- Your brand story told in a way that connects with users
- Modern design techniques and interface
- Mobile responsiveness
In our experience, the above elements play a large role in providing the user with the website experience they will have on your site.