DIGITAL MARKETING

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings.  Common tasks associated with SEO include creating high-quality contact, optimizing content around specific keywords and building backlinks.  SEO is all about improving sites ranking in the organic (non-paid) section of the search results.

Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers.  The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.

Social media marketing is the business practice of using social media networks like Facebook to connect, engage and communicate with a company’s target audience as well as promoting products or service to drive brand awareness, the website traffic and sales.  Social media allows you to reach people locally, regionally, nationally and even internationally.

PPC allows advertisers to bid for ad placement in a search engine;’s sponsored links when someone searches on a keyword that is related to their business.  In short, you’ll be paying for ad clicks that take users to your site, but on some platforms you can also pay for other actions like impressions.

Blog marketing includes the creation of textual, audio or video content that has a direct impact on a brand’s discoverability.  It puts you in front of people’s eyes, making business growth stable and faster.  Websites that offer quality content related to phrases typed into the search bar will emerge in the top results.  It allows brands to increase their visibility and search engine traffic.